Online dating has become extremely superficial, with people only swiping right based on looks, with the decision being made in less than a second.  Tinder’s mission is to keep the magic of human connection alive so we decided to pair them with Happy Socks to create Perfect Pairs,  an exclusive event which introduces fun and personality back into online dating.

A new in-app feature will be added where people will be able to take  a small personality quiz which will give them their own sock colour and design, they will then have access to the event tickets. During the event people will be looking out for others with  the same sock to create a ‘perfect pair’  based on personality as opposed to looks, creating real human connections.