GAME
Conran Design Group Brief
Game is a butchers who don’t play by the rules.
This brand identity was created for a high street butchers with the gaming community as their target audience. An integrated app makes Game the place to level up your cooking skills through easy-to-follow recipes, whilst gaining XP points that can be converted into discounts within store. The aim is to encourage players to take a break away from their screens whilst adding a competitive element which resonates with gamers.
Game is a butchers who don’t play by the rules.
This brand identity was created for a high street butchers with the gaming community as their target audience. An integrated app makes Game the place to level up your cooking skills through easy-to-follow recipes, whilst gaining XP points that can be converted into discounts within store. The aim is to encourage players to take a break away from their screens whilst adding a competitive element which resonates with gamers.
